Initiatives

Nov. 1, 2023

Enhancing the experience of visitors on Sainte-Catherine Street West.

Actions pendant les travaux de la rue Sainte-Catherine Ouest : agent d'accueil

Sainte-Catherine Street West continues its transformation. Indeed, the City of Montreal began phase 2 of development of the legendary commercial street last summer.

Until the fall of 2025, significant work will take place between Mansfield and Stanley Streets.

The Business Development Corporation (SDC) Montréal centre-ville has implemented various measures to ensure that downtown users have a good experience during the planned construction period.

The Oases: an exhibition and a condensed experience of emotions

Through open-air installations deployed between McGill and Drummond Streets, passing through Square Dorchester, we invite residents and visitors to reclaim Sainte-Catherine Street and create new memories. The four islands of this exhibition feature about twenty archival photographs from the collections of the National Library and Archives of Quebec, spanning from 1930 to 1970. Welcoming, inspiring, and furnished with rest areas and greenery reimagined throughout the seasons, these passages offer Montrealers and visitors a moment of respite amid the bustling energy of Sainte-Catherine. An opportunity to rediscover the highlights of the street’s history.

These archival photographs are also displayed in the windows of currently vacant premises. A great way to promote these spaces while rediscovering the history of Sainte-Catherine Street.

The Oases in a few figures

58

year long planters with fir trees.

10

semicircular benches.

3

exhibition arches.

The oases and window-dressing project is being developed in collaboration with the Quartier des Spectacles Partnership, and with the support of the City of Montreal.

The welcome brigade is here to assist you

Easily identifiable by their blue sweater and cap, this team’s mission is to simplify the lives of visitors. Present every day from 9 a.m. to 7 p.m., our welcome brigade agents operate near the construction site that stretches from Stanley to Mansfield Streets. As experts of Sainte-Catherine Street, the welcome brigade guide and direct passing customers towards downtown points of interest and around the construction site. They also serve as a privileged liaison with local merchants. Close to the various audiences that animate, live, and work downtown, they are key resources for gauging the issues and needs expressed by the merchants and for ensuring smooth information flow.

The welcome brigade in a few figures

4

field agents.

1,358

directions given to citizens and tourists.

297

visits conducted with members of the Business Development Corporation (SDC) Montréal centre-ville.

86

reports of cleanliness issues.

The welcome brigade project is being developed in collaboration with the Quartier des Spectacles Partnership, and with the support of the City of Montreal.

Illuminations: Enchantment in Downtown Montreal

Throughout the winter, the area lights up with half a million sparkling lights, transforming downtown Montreal into a magical place. They illuminate not only public spaces and commercial thoroughfares but also key landmarks including several churches and cathedrals. They thus offer a safe and magical nighttime stroll.

Illuminations in a few figures

170

radiant streetlights from Sherbrooke Street to René-Lévesque Boulevard and Rue de la Montagne.

583 481

lighting points.

36

self-supporting structures.

15,87 km

string lights.

This illuminations project is made possible thanks to the support of the Borough of Ville-Marie, and the Ministère de l’Économie, de l’Innovation et de l’Énergie.

Sainte-Catherine Street

Actions pendant les travaux de la rue Sainte-Catherine Ouest : illuminations

The illuminations of Phillips Square

Actions pendant les travaux de la rue Sainte-Catherine Ouest : agent d'accueil

The welcome brigade meeting visitors

L'habillage de vitrines au centre-ville de Montréal, en utilisant des photos d'archives

Window decorations

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